Since its official launch on October 1, 2025, WHAT Social has been shaking up how people experience nightlife, local businesses, and events. Built around one simple idea—never miss a moment again—the platform brings together local entertainment, businesses, deals, and real-time social interaction in a way that no other app has done before.
Founded by Joseph Cunningham, the app was born out of a post-pandemic vision: to rebuild connection and community. “During COVID, people lost that local pulse—what’s happening, who’s doing what, where the energy is,” Cunningham says. “WHAT Social was created to bring that back—to be the network that shows you what’s going on right now, in your city.”
From Dallas to Myrtle Beach and Beyond
WHAT Social officially launched in Dallas, TX, quickly making its presence known through partnerships with venues like J. Murrow Cigar Lounge and live coverage from community events such as Celebrate Roanoke. Within weeks, the platform expanded to Myrtle Beach, SC, setting the stage for a nationwide rollout that includes upcoming launches in Houston, Austin, San Antonio, and Las Vegas.
Each city brings its own culture to the platform—featuring local events, trending restaurants, promoters, and experiences—all while giving users the ability to connect, check-in, and explore nearby deals and entertainment.
Real People. Real Places. Real Connection.
Unlike traditional social media apps focused on viral trends, WHAT Social is built around where you are and what’s happening around you. Users can:
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Discover local events, nightlife, and experiences in real time
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Connect directly with businesses and promoters
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Access exclusive member-only deals and tickets
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Share posts, join city-based groups, and meet people nearby
By merging the excitement of social media with the practicality of event discovery, WHAT Social becomes both a lifestyle tool and a community hub.
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